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April 7, 2008

Vodka Map Has Too Much Vodka

Topics: Immigration and Border Issues

Definitely not a good move by Absolute, putting out a "Reconquista ad":


(Fox News): Vodka Maker Apologizes for Ad Depicting Southwest as Part of Mexico

While they may not to have meant to offend (every American), they damned well did so - in a big way.

Via Michelle Malkin:

The advertising firm that created the Absolut Reconquista ad is Teran/TBWA. Teran is based in Mexico City. The company's website boasts a pretentious statement of philosophy advocating "disruption" as a "tool for change" and "agent of growth." (Scroll your mouse over the little buttons in the upper-right margin.) The firm advocates "overturning assumptions and prejudices that get in the way of imagining new possibilities and visionary ideas that help create a larger share of the future."

Translation: The company advocates overturning borders that get in the way of imagining new maps of North America that help Mexico create a larger share of the continent.

HT - Harry Owens

Posted by Mike in Iraq at April 7, 2008 7:46 PM


There exists another problem with the map's accuracy: The Louisiana Purchase (1803) occurred prior to the conquest of Spanish lands in the West: Adams-Onis Treaty (1819) and the Texas Revolution (1836).

One glance at the Louisiana Purchase map will suggest the intoxicating affect of Absolut Vodka!

Vodka may have offended the French as well!

With Aloha,

Posted by: harry at April 8, 2008 5:46 AM

The map is offensive to just about everyone with any common sense - which of course excludes the idiots in the ad agency that came up with the ad, the executives of Absolute that approved it, and the racist Mexicans so much in favor of Reconquista.

Posted by: Richard at April 8, 2008 8:40 AM

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