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May 15, 2006
Trolling For Your Answer With Polls: 'Polls, Questions In Polls, And Questions About Polls'
Topics: Political News and commentariesIn a previous post titled "Polls, Polls, Polls: And Then There's The Media - Or Is It The Other Way Around" I wrote that by the account of a journal that routinely follows the newspaper industry (and from experience and also common knowledge) we know that negative media reports affect public opinion; further, from an account at Riehl World View, we heard of "certain tones" by a polster who called Dan Riehl, that left him with a sense that the polster's questions suggested there was reason for concern over the administrations policies. Our take-home message was that negative media reports affect public opinion, and polls have misleading questions that may be "toned" toward negative results as pertains to the interests of the administration, which in turn got reported - again affecting public opinion in what amounts to a self-fulfilling and downward spiraling cycle.
In Dan's post "Hey I got polled" Dan had said:
{...) I want to be very clear here, I have no issue with Gallup and couldn't begin to put together a poll, but having gone through this one, I have to say that there seems to emerge a sort of tone. All the questions individually gave me every opportunity to respond on a scale of from very good to very bad. Yet, coming away from it as if it had been a conversation, it's impossible to feel other than someone was bascially asking me if I approve of the President in a context which suggested there was reason for concern.Subsequently on Sunday in another post, Dan again mentioned having participated in the poll, and after seeing the results, was not very pleased with the headlines around it and that the poll, in his view, has some serious problems.
From the looks of it, now that Captain's Quarters has taken a look at the numbers behind the polls, there's more evidence that Dan has good reason to be concerned:
When looking at the raw data, the first item that causes a raised eyebrow is that over a third of the people polled either have not followed the issue closely or even at all. That eliminates almost 300 of the 809 people surveyed from the sample, and it also gives a pretty good indicator that the story may not be as explosive as people would like to think. A third of Americans don't even care about it. What does that tell us?In a update at Captain's Quarters we learn of more concerns we should have about the polls:The next odd item is the polling on the Bush admnistration's effort to balance civil liberties with the pursuit of terrorists. A majority believe that either the Bush administration has balanced it properly -- or that it hasn't gone far enough in fighting the terrorists (34% and 19%, respectively). Forty-one percent feel that the White House has gone too far, up from 38% in January, but within the margin of error.
Then we have the strange split among the naysayers. While 51% of the sample disapprove of the program, 34% of those (17% overall) believe that the program would be acceptable under some circumstances. Only 31% overall believe that the creation of a phone database by the NSA would never be acceptable under any circumstances, which tends to agree with the Post polling. That trend continues with 64% expressing little or no concern about whether the federal government has their telephone records.
In other words, the public has a great deal of ambivalence in their initial reaction to this program, and while they don't necessarily like it, it isn't keeping them awake at night.
Dafydd at Big Lizards notes the key difference between the ABC/WaPo poll and the two conducted by Newsweek and USA Today -- the fact that the former explained the purpose of the data collection in the question.As pointed out at CQ, when a third of the sample has not followed the story much or at all, giving a full explanation makes a great deal of difference.Here's the question asked by the ABC/WaPo poll:
It's been reported that the National Security Agency has been collecting the phone call records of tens of millions of Americans. It then analyzes calling patterns in an effort to identify possible terrorism suspects, without listening to or recording the conversations. Would you consider this an acceptable or unacceptable way for the federal government to investigate terrorism? Do you feel that way strongly or somewhat?
USA Today asked this:
As you may know, as part of its efforts to investigate terrorism, a federal government agency obtained records from three of the largest U.S. telephone companies in order to create a database of billions of telephone numbers dialed by Americans. How closely have you been following the news about this?Based on what you have heard or read about this program to collect phone records, would you say you approve or disapprove of this government program?
And as a commenter at CQ points out: The idea that the NSA can't have these records, but everybody else can just buy them is silly.
We can now eagerly await the next self-fulfilling and downward spiraling cycle from the negative media reports on these polls with their slew of misleading questions "toned" toward negative results pertaining to the interests of the administration, which in turn will once again affect public opinion, and on and on etc......
Other coverage on the topic: Wizbang
Tags: polls, political polls, nsa,
Posted by Richard at May 15, 2006 8:51 AM
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