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August 16, 2005

Online Advertising Soars

Topics: Blogosphere

Julie Roehm has media companies worried. As Chrysler's director of marketing communications she oversees a $2 billion advertising budget that ranks as the sixth-largest pool of ad dollars in the nation.

Why are print-based organizations concerned?

Roehm rarely misses a chance to talk about how delighted she is with online advertising. Last year she spent 10% of the budget online; this year she is allotting closer to 18%; next year, she says, she will allocate more than 20%. Do the math: In 2006 roughly $400 million of Chrysler's money that used to go into TV, newspaper, and magazine ads will be spent on the Internet. Says Roehm: "I hate to sound like such a marketing geek, but we like to fish where the fish are."

Related: Good News for Blog Advertisers - Blog visitors are 11 percent more likely than the average Internet user to have incomes of $75,000 or more, and are 30 percent more likely to live in households headed by someone between the ages of 18 and 34, the study found.

HT: HughHewitt

Posted by tim at August 16, 2005 3:07 PM

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