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August 15, 2005

Good News for Blog Advertisers

Topics: Blogosphere

Compared to viewers of other websites, blog visitors are more likely to shop online and to connect to the Internet using a broadband connection, according to the study "Behaviors of the Blogosphere" conducted by comScore Networks. A recent article summarizes the study results:

Blog visitors are 11 percent more likely than the average Internet user to have incomes of $75,000 or more, and are 30 percent more likely to live in households headed by someone between the ages of 18 and 34, the study found.

During the first quarter, the average blog visitor viewed 77 percent more Web pages than the average Internet user, and spent 23 hours per week online, compared with 13 hours per week for the average user, according to the study. Regarding e-commerce behavior, blog visitors are 30 percent more likely to shop online than the average user.

Proof of the rising popularity of blogs is that about 50 million U.S. Internet users (about 30 percent of all U.S. Internet users) visited blog sites in the first quarter of 2005, up 45 percent compared with 2004's first quarter, according to the study.

HT: Hugh Hewitt

Posted by tim at August 15, 2005 11:22 AM

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